The Capital Gang

Big Deal: With investments in some of the buzziest indies around — and some big exits under their belt — this duo has garnered a reputation for spotting beauty’s next big thing.

Perhaps most notable is skin care brand Naturium, part of The Center, in which Prelude made a $15 million minority investment back in 2021. In the summer of 2023, Naturium was sold to E.l.f. for $355 million.

Most recently, it exited Summer Fridays, the beauty brand started by influencers Marianna Hewitt and Lauren Ireland in 2018, when it received a strategic growth investment from TSG Consumer Partners.

“It has been a truly special experience to partner so closely with Summer Fridays over the past five years,” said Sontag at the time. “We have been so proud to support Marianna and Lauren’s vision for their brand and to help support Summer Fridays’ growth in product offerings and expansion at Sephora.”

While it exited Summer Fridays, it still has two of the buzziest beauty brands on its books —Westman Atelier, the line started by makeup artist Gucci Westman, and Tower 28.

It has also ventured into the beauty services space, investing in Skin Pharm, an aesthetic skin
care practice that has its own product line.

Current Investments: Tower 28, Phlur, Skin Pharm, Westman Atelier, DpHue.